- Generating creative ideas and concepts to fulfill the advertising needs of the client;
- Working closely with the copywriter to form a productive creative partnership;
- Conducting creative research on projects;
- Producing sketches or ‘storyboards’ (television) or ‘roughs’ or ‘scamps’ (print) to communicate ideas to the client;
- Briefing other members of the creative team;
- Commissioning photographers, artists or film-makers to work on projects;
- Ensuring deadlines are met and working effectively under pressure;
- Gaining an understanding of the target audience and business that the advert is aimed at;
- Adopting a flexible approach to working hours – long hours are often required to meet the needs of the clients;
- Working on location and attending shoots;
- Visiting and assessing different locations for potential shoots;
- Attending meetings at production houses and with other directors;
- Producing a design that will be attractive to the target user, has a logical navigation system and has all the features required;
- Liaising closely with a customer or client at the design stage to answer questions such as: why is the site needed? who are the target audience? who are the leading competitors? etc;
- Deciding on how images and other material will be digitally optimized and presented for the web;
- Ensuring that material on the web site is accessible to all groups including those with disabilities;
- Testing the site for functionality in different browsers and at different resolutions;
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