Duties
- Manage Social Media marketing campaigns and day-to-day activities including:
- Curate relevant content to reach the audience most likely to open accounts with Amana Capital.
- Write regular editorial content
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy (social media and online trading forums and communities) and open stream for cross-promotions.
- Develop and expand community and/or blogger outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Design, create and manage promotions and Facebook ad campaigns.
- Compile reports for management showing results (ROI).
- Demonstrate ability to map out social media marketing strategy and then drive that strategy proven by testing and metrics.
- Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Requirements
- Bachelor's degree with at least 2 years’ work experience.
- Must exhibit excellent English & Arabic writing skills
- Excellent communication, presentation, and organizational capabilities as well as analytical and problem-solving skills are essential.
- Experience in Online Trading is a plus.
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